“Coke Is It!”: Placing Coca-Cola in McCarthy's THE ROAD

Donnelly, Brian

doi:10.1080/00144940903422990

Cited by 11 publications

(1 citation statement)

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“…Coca-Cola has gone through a number of different advertising slogans in its long tragectory, including "The Pause that Refreshes", "I Had Like to Buy the World a Coke", and "Coke is It" (Figures 8A-8Z) (Donnelly, 2009;Kumari et al, 2010).…”

Section: Coca-cola Advertisingmentioning

confidence: 99%

The Coca-Cola Company advertising history illustrated through phonecards

Tavares¹,

Silitonga

2023

Int. J. Arts Humanit.

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Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.

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Section: Coca-cola Advertisingmentioning

confidence: 99%