“…Some of their followers are also likely to be people from the same age bracket who are making sense of their own identities as aging individuals ( McGrath, 2018 ). Surveys ( Ng & Levy, 2018 ; Ng & Rayner, 2010 ; Ng et al, 2016 ; Ng, Allore, et al, 2020 ), interviews, and big data analytics ( Giest & Ng, 2018 ; Ng, 2018 ; Ng & Indran, 2021b ; Ng & Tan, 2021a ; Ng, Lim, et al, 2020 ; Ng et al, 2021b , 2022a , 2022b ) would be instructive in assessing the impact of such content on both younger and older audiences.…”