1989
DOI: 10.1111/j.1467-6486.1989.tb00740.x
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Cognitive Trails in Strategic Decision‐making: Linking Theories of Personalities and Cognitions*

Abstract: This article attempts to reveal Jungian personality types' cognitive biases through a strategic management framework. The four personality types seem to use distinct heuristics to gather data, to generate and to evaluate alternatives. The connected heuristics appear as cognitive trails. We propose that different personality types habitually use certain cognitive trails; consequently, they can fall prey to biases that lurk in these trails. Cognitive trails may include linked input, output, and operational biase… Show more

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Cited by 148 publications
(106 citation statements)
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References 56 publications
(62 reference statements)
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“…Researchers have used content analysis to identify the heuristics used by the managers of innovative firms (Manimala, 1992) and to determine how cognitive biases affect decision processes (Haley and Stumpf, 1989). Each of the managers' responses was placed into one of the six mutually exclusive categories of success factors listed in Table 3.…”
Section: Dependent Variablementioning
confidence: 99%
“…Researchers have used content analysis to identify the heuristics used by the managers of innovative firms (Manimala, 1992) and to determine how cognitive biases affect decision processes (Haley and Stumpf, 1989). Each of the managers' responses was placed into one of the six mutually exclusive categories of success factors listed in Table 3.…”
Section: Dependent Variablementioning
confidence: 99%
“…An important factor (cf. Haley and Stumpf 1989) which nevertheless has attracted only little attention so far in IE is cognition -i.e. how do decision-makers think about internationalization and how does this lead to decisions and organizational behavior.…”
Section: Introductionmentioning
confidence: 99%
“…Risk taking behaviour of the entrepreneur has been observed by economists (Knight 1921;Schumpeter 1936) and psychologists (McClelland 1961). All these conventional theories , models and ideologies of entrepreneurship embrace that risk can be calculated and moderated through knowledge and the process of rational decisionmaking (Haley &Stumpf 1989;Miner et al 1994). Most of theoretical and practical reasons promote for generating greater knowledge about the effect of situational and personal characteristics on decisionmaking under risk (Blais and Weber, 2001).…”
Section: Contextmentioning
confidence: 99%