Cognitive Responses to Populist Communication

Corbu, Nicoleta; Bos, Linda; Schemer, Christian; Schulz, Anne; Matthes, Jörg; Vreese, Claes H. de; Aalberg, Toril; Suiter, Jane

doi:10.4324/9780429402067-10

Cited by 15 publications

References 35 publications

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Voices of Supporters

Koller,

Borza,

Demata

et al. 2023

Discourse Approaches to Politics, Society and Culture

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This book addresses an under-researched area within populism studies: the discourse of supporters of populist parties. Taking the 2019 European elections as their case study, the authors analyse how supporters in eleven different countries construct identities and voting motivations on social media. The individual chapters comprise a range of methods to investigate data from different social media platforms, defining populism as a political strategy and/or practice, realised in discourse, that is based on a dichotomy between “the people”, who are unified by their will, and an out-group whose actions are not in the interest of the people, with a leader safeguarding the interests of the people against the out-group. The book identifies what motivates people to vote for populist parties, what role national identities and values play in those motivations, and how the social media postings of populist parties are recontextualised in supporters’ comments to serve as a voting motivation.

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Voices of Supporters

Koller,

Borza,

Demata

et al. 2023

Discourse Approaches to Politics, Society and Culture

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show abstract

Chapter 1. Introduction

Borza,

Demata,

Filardo-Llamas

et al. 2023

Voices of Supporters

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Chapter 10. England and Wales

Koller

2023

Voices of Supporters

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This chapter analyses the discourse of supporters of the populist Brexit Party, as it manifested itself on Instagram during the campaign for the 2019 European elections. Based on eleven posts with high numbers of comments and replies, it shows how supporters use social actor representation, evaluation and violence metaphors to create a scenario in which the EU and its representatives oppress the British people, mainstream parties betray the interests of the people and the Brexit Party and its leader saves them from both. Original posts are recontextualised by intensifying their message, by negatively evaluating EU officials and rival parties, or by answering rhetorical questions in the original post. During the EU election campaign, Brexit Party supporters shed their victim status and reclaim agency through voting. Both support and voting decisions become an expression of British identity where the perceived oppression and treason are extended to the homeland as a whole, metonymically conflating Leave voters with Britain, and are linked to historical narratives.

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Cognitive Responses to Populist Communication

Cited by 15 publications

References 35 publications

Voices of Supporters

Voices of Supporters

Chapter 1. Introduction

Chapter 10. England and Wales

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