“…However, there is evidence that priming between words that are strongly associated may differ from that between words that share a similar semantic relation but no associative strength, at least when these words are presented in isolation (Chiarello, Burgess, Richards, & Pollack, 1990; Lupker, 1984; Tanenhaus & Lucas, 1987). It is possible that the frequent co-occurrence of associated words in the language (Spence & Owens, 1990; Wettler, Terber, Rapp, & Hagen, 1992) leads to facilitatory connections building up between form-level lexical representations. Associative priming may be supported by an automatic spread of activation along these links rather than mediated by access to the lexical semantics of either prime or target (Tanenhaus & Lucas, 1987).…”