2015
DOI: 10.1111/etap.12096
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Cognitive Constructions of Low–Profit and High–Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs

Abstract: This study shows how the repertory grid methodology can be used to understand entrepreneurs' cognitive construction of business models and evidence of entrepreneurs' differential cognition of high-profit and low-profit business models. We show that entrepreneurs are more cognitively complex and more nuanced in constructing high-profit business models than low-profit business models. Furthermore, although they are perceived as meaningful, low-profit business models are characterized by relatively less clear cog… Show more

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Cited by 45 publications
(44 citation statements)
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References 77 publications
(100 reference statements)
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“…Scholars in different research areas have recognized the potential of unique and new business models in allowing firms to gain a competitive advantage (Casadesus‐Masanell and Zhu, ) even in mature markets (Sosna et al, ). Hence, considering the business model as a new unit of analysis has influenced numerous publications in areas such as strategic management (Zott and Amit, ; Matzler et al, ), innovation management (Chesbrough and Rosenbloom, ; Bucherer et al, ; Wei et al, ), entrepreneurship (George and Bock, ; Malmström et al, ) and marketing (Storbacka et al, ; Clauß et al, ).…”
Section: Introductionmentioning
confidence: 99%
“…Scholars in different research areas have recognized the potential of unique and new business models in allowing firms to gain a competitive advantage (Casadesus‐Masanell and Zhu, ) even in mature markets (Sosna et al, ). Hence, considering the business model as a new unit of analysis has influenced numerous publications in areas such as strategic management (Zott and Amit, ; Matzler et al, ), innovation management (Chesbrough and Rosenbloom, ; Bucherer et al, ; Wei et al, ), entrepreneurship (George and Bock, ; Malmström et al, ) and marketing (Storbacka et al, ; Clauß et al, ).…”
Section: Introductionmentioning
confidence: 99%
“…The stocks and flows of a firm's tangible and intangible assets are organised according to the firm's strategy, which is the organisation's operative rationale to achieve its goals, coordinated by a firm's management processes to build and leverage competences. In the small firm, this means that competence acquisition is motivated by managers' perceptions of strategic gaps between the firm's current stocks and flows of assets and capabilities and the stocks and flows they believe they need to achieve the firm's goals in its competitive environment (Malmström, 2014;Malmström, Johansson and Wincent, 2015). Managerial perceptions of strategic gaps therefore lead to changes in each firm's strategic actions (Sanchez, Heene and Thomas, 1996;Heene, 1997a, 1997b).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…In fact, the degree of failure in the business models of innovative organizations as a result of collaborative innovation projects is high (Chesbrough and Rosenbloom 2002;Malmström et al 2015). This high rate of failure is not only due to the challenges and obstacles in technology development but also to the social relations within the collaborations.…”
Section: Literature Review and Theoretical Perspectivementioning
confidence: 99%