Cognitive and visual processing of 3D enhanced disaster risk communication video

Kopacz, Agata; Banerski, Grzegorz; Biele, Cezary

doi:10.1016/j.ijdrr.2022.102971

Cited by 5 publications

(3 citation statements)

References 38 publications

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“…Furthermore, bidirectional information or knowledge flow in fire risk communication is imperative and can be achieved by the exchange of information among and engagement with a broad set of fire risk stakeholders (Höppner et al, 2012; Khan & Mishra, 2022; Shao, 2017), particularly those at risk, and the provision of accurate and up‐to‐date risk information to the public to inform context‐specific actions. This motivates preparedness initiatives (Abunyewah et al, 2019; Attems et al, 2020; Kopacz et al, 2022) and enables risk communication that informs behavioral changes beyond the awareness of disaster risks (Rohrmann, 1995; Sellnow & Seeger, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…The one‐way communication approach inhibited agency‐community trust building, leading to the failure of risk communication goals. Such an approach also fails to provide accurate and up‐to‐date risk information to the public, create awareness about disaster risks, and provide context‐specific actions to motivate preparedness initiatives (Abunyewah et al, 2019; Attems et al, 2020; Kopacz et al, 2022).…”

Section: Social and Cultural Underpinnings Of Risk Communication And ...mentioning

confidence: 99%

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Fire risk communication in the urban informal sector: Evidence from traditional marketplaces in Accra, Ghana

Abunyewah

Okyere

Frimpong³

et al. 2022

Risk Hazard & Crisis Pub Pol

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Urban marketplace fires in Ghana are chronic, devasting in economic losses and disproportionately impacting informal sector workers. Yet, the scholarly works on urban disasters have focused on hydrometeorological and other man‐made disasters to the neglect of marketplace fires, particularly the challenges in risk communication between emergency management agencies and urban marketplace workers. In seeking to extend the emerging but scant work on urban marketplace fires in Ghana, this paper analysed fire risk communication to understand how socio‐cultural factors influence the perceptions and protective behavioral strategies of traders in two traditional urban marketplaces of Accra. In‐depth interviews with both public agencies and traders showed that traders’ social networks and interactions are important sources and channels for fire risk communication, albeit unharnessed by formal emergency management agencies. It also revealed how cultural elements such as religious beliefs about fire risks affect proactiveness in fire risk preparedness and response. To ensure effective risk communication about marketplace fires, this paper calls attention to and mainstreaming of socio‐cultural aspects of everyday life in marketplaces into disaster risk planning and management.

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Section: Discussionmentioning

confidence: 99%

Section: Social and Cultural Underpinnings Of Risk Communication And ...mentioning

confidence: 99%

Fire risk communication in the urban informal sector: Evidence from traditional marketplaces in Accra, Ghana

Abunyewah

Okyere

Frimpong³

et al. 2022

Risk Hazard & Crisis Pub Pol

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“…For example, the Cognitive Load Theory, which describes the limitations of the working memory to process incoming information, was used by Bigne et al (2021) to show that cognitive load of consumers viewing user‐generated content about a restaurant in TripAdvisor did not increase when an online ad is embedded in the page. Building upon such theoretical model, Kopacz et al (2022) concluded that enriching instructional material with 3D visual effects does increase the number of fixations, as well as shortens fixation duration (i.e., increases attentional patterns).…”

Section: Analysis and Findingsmentioning

confidence: 99%

The application of neuromarketing tools in communication research: A comprehensive review of trends

Casado‐Aranda

Sánchez‐Fernández

Bigné

et al. 2023

Psychology and Marketing

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This study provides an overview of the evolution of the body of knowledge, current research streams, potential new domains, and theoretical models of interest for neuromarketing research developed in the field of communication. Neuromarketing is defined here as research applying psychophysiological or neuroscience methods in communication. We particularly implemented a comprehensive analysis of 861 publications using keyword cooccurrence analysis and science mapping tools. The performance analysis shows a strong growth in the number of publications over the last decade, with a slight declining impact in terms of citations after reaching a peak around the turn of the century. Contributions published in journals in business and communication fields (and not psychology or neuroimaging) are those with the largest average citations per year. The evolution diagrams highlight that the use of brain imaging tools to study ad persuasion in virtual environments and social marketing contexts (e.g., health or sustainable communication), as well as the employment of novel metrics (neural synchronization) and deep learning methods to analyze data, constitute fruitful research streams in the application of neuromarketing tools in communication research. These results offer communication scholars an accurate insight on recent scientific research applying neuromarketing that can shape further studies.

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Educational Video Production: Literature Review on Issues and Challenges of Digital Video Composition

Naim

Ibrahim

2023

Lecture Notes in Electrical Engineering

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Cognitive and visual processing of 3D enhanced disaster risk communication video

Cited by 5 publications

References 38 publications

Fire risk communication in the urban informal sector: Evidence from traditional marketplaces in Accra, Ghana

Fire risk communication in the urban informal sector: Evidence from traditional marketplaces in Accra, Ghana

The application of neuromarketing tools in communication research: A comprehensive review of trends

Educational Video Production: Literature Review on Issues and Challenges of Digital Video Composition

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