The construct of “meaning”, although commonly used by psychologists, does not have a formal operationalization. In this article I specify a construct of envaluation, intended to quantify individual differences in motivationally relevant aspects of meaning. An envaluation is a personal belief about consequences of an object, action, or event for a personal value. I describe predictors and consequences of envaluations, the role of envaluations in attitude formation, and potential applications of envaluations for research on values, intergroup relations, persuasion, and culture. Using envaluations to assess individual interpretations of psychological stimuli can aid in specifying and testing boundary conditions for psychological effects and improving the predictive power of psychological models. The construct of envaluations can further generate new research directions that address questions about meaning.