“…Numerous studies reported meagre achievement of undergraduates on emotional expressiveness, storytelling articulation, vitality, elaboration, novel visualization, richness of imagery, colorfulness, fantasy, playfulness, and innovative closures (Elias et al, 2011; Newman-Ford et al, 2009; Pitan, 2013; Putwain et al, 2013; Yusoff et al, 2013). The present research investigates the facilitators and barriers of creativity in higher education within the Arab World, a neglected context in creativity research (Adeniyi & Yusuf, 2016; Alshare & Sewailem, 2018; Chan, 2013; Karpova et al, 2011; Kim et al, 2019; Mrayyan, 2016; Razzaque & Moylan, 2015). This study examines graphic design and multimedia classrooms in which creativity and innovation are essential and critical.…”