Coffee Business Development Strategy (Case Study at PT XYZ)
Muhammad Usman Islachudin,
Mohamad Harisudin,
Erlyna Wida Riptanti
Abstract:The coffee business especially in the coffee shop sector to be superior to the competition is something that must be carried out in a sustainable manner by PT XYZ. Realizing this goal, PT XYZ must formulate its business development strategy. This study aims to determine internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are used as the basis for formulating coffee shop business development strategies. The basic research method is descriptive with data collection … Show more
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