“…Fourth, from an Australasian and, in particular, an Australian perspective, traditionally, South Asia was considered a secondary market relative to South-East Asia (Vicziany, 1993). In part this reflected the perception of Australasian companies that South Asia (and India especially) was a difficult market (Vicziany, 1993(Vicziany, , 2000Vicziany and Chaterjee, 1999). However, there are several similarities between Australia, New Zealand and India, which always underpinned the potential for improved investment and trade ties.…”