Co-Operation as a Central Element of Cultural Tourism

Föhl, Patrick S.; Pröbstle, Yvonne

doi:10.4324/9780203120958.ch9

Cited by 1 publication

(4 citation statements)

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“…Also, the individual needs, for example with regard to the degrees of desire to participate, seem to have been hardly taken into account. Conversely, this means that the condition to define clear rules and obligations in cooperation, which was already mentioned in other studies (Drda-Kühn and Wiegand, 2010; Föhl and Pröbstle, 2013; Hausmann, 2019) must be fulfilled, especially in rural areas. The same applies to the definition of common goals and responsibilities (Neumeier and Pollermann, 2014; Föhl and Pröbstle, 2013; Hausmann, 2019; Du Cros and McKercher, 2020) for the development of the product, i.e.…”

Section: Discussionmentioning

confidence: 88%

“…Cooperation, especially between providers from different stages of the value chain, have long been considered the most important success factor in cultural tourism (Föhl and Pröbstle, 2013; Steinecke, 2013; Hausmann, 2019; Du Cros and McKercher, 2020). Especially in rural areas – with a typically small-scale provider structure and, as a result, a poorly integrated offer and a low responsiveness to tourists’ demands – stakeholders rely on entering into such long-term and competitive cooperation (Drda-Kühn and Wiegand, 2010; Polo and Frias, 2010; Neumeier and Pollermann, 2014; Mendonca et al , 2018).…”

Section: Theoretical Foundationsmentioning

confidence: 99%

“…These include the development of clear rules and obligations (Drda-Kühn and Wiegand, 2010; Föhl and Pröbstle, 2013; Hausmann, 2019), the clear definition of common goals and responsibilities (Neumeier and Pollermann, 2014; Föhl and Pröbstle, 2013; Hausmann, 2019; Du Cros and McKercher, 2020), and concrete added value for each of the actors involved (Föhl and Pröbstle, 2011; Hausmann, 2019; Du Cros and McKercher, 2020). Within the cooperation, good communication (Föhl and Pröbstle, 2013; Hausmann, 2019) and the exchange of resources and competences, which ideally complement each other (Föhl and Pröbstle, 2013; Raich and Zehrer, 2013; Neumeier and Pollermann, 2014), are also necessary. This can be ensured by sufficient coordination of joint activities (Föhl and Pröbstle, 2013; Neumeier and Pollermann, 2014; Hausmann, 2019; Du Cros and McKercher, 2020).…”

Section: Theoretical Foundationsmentioning

confidence: 99%

“…Within the cooperation, good communication (Föhl and Pröbstle, 2013; Hausmann, 2019) and the exchange of resources and competences, which ideally complement each other (Föhl and Pröbstle, 2013; Raich and Zehrer, 2013; Neumeier and Pollermann, 2014), are also necessary. This can be ensured by sufficient coordination of joint activities (Föhl and Pröbstle, 2013; Neumeier and Pollermann, 2014; Hausmann, 2019; Du Cros and McKercher, 2020). Regular evaluation also serves this purpose by giving the participants an orientation for the continuation of the cooperation project or providing a basis for future projects (Steinecke, 2013; Hausmann, 2019).…”

Section: Theoretical Foundationsmentioning

confidence: 99%

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Cooperation for the implementation of digital applications in rural cultural tourism marketing

Schuhbauer

Hausmann

2021

IJCTHR

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Purpose This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical implications for avoiding them. Design/methodology/approach A total of 14 semi-structured in-depth interviews were conducted with the participants of the cooperation project around the Web app “The Legend of the Call of the Mountain” in the Zugspitz Region in Germany. Findings The study has identified four key pitfalls: challenges in the long-term financing, destination-specific characteristics of rural areas, doubts about the use of evaluations and the limited horizon of many cultural institutions. Research limitations/implications Because of the qualitative approach and the single case study, the results may lack generalisability. Therefore, future research should place the results to a larger scale, for example, with a mixed methods approach. Practical implications Practical implications can be derived from the study for avoiding pitfalls and thus for a successful use of such cooperation projects. The implications draw attention to the different possibilities of long-term financing, the important role of a central tourism organisation, the special possibilities of evaluations and the important role of general awareness raising for the added values of such cooperation. Originality/value By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.

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