Co-designing social marketing programs

Dietrich, Timo; Rundle‐Thiele, Sharyn; Schuster, Lisa; Connor, Jason P.

doi:10.1108/jsocm-01-2015-0004

Cited by 58 publications

(76 citation statements)

References 60 publications

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“…"Co-design" is a specific phase of co-production referring to activities that involve "the experience of users and their communities" into the creation, planning, or arrangements of public services [ [12]:772]. Examples of co-design in our dataset were related to the improvement of hospital services [17], public health [95], integrated care [96], and assistive technology [97]. Niche themes (second quadrant): these are well developed and very specialised themes, but marginal in the overall field.…”

Section: The Thematic Map: Co-word Analysismentioning

confidence: 99%

Co-production in health policy and management: a comprehensive bibliometric review

Fusco

Marsilio

Guglielmetti

2020

BMC Health Serv Res

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Background: Due to an increasingly elderly population, a higher incidence of chronic diseases and higher expectations regarding public service provision, healthcare services are under increasing strain to cut costs while maintaining quality. The importance of promoting systems of co-produced health between stakeholders has gained considerable traction both in the literature and in public sector policy debates. This study provides a comprehensive map of the extant literature and identifies the main themes and future research needs. Methods: A quantitative bibliometric analysis was carried out consisting of a performance analysis, science mapping, and a scientific collaboration analysis. Web of Science (WoS) was chosen to extract the dataset; the search was refined by language, i.e. English, and type of publication, i.e. journal academic articles and reviews. No time limitation was selected. Results: The dataset is made up of 295 papers ranging from 1994 to May 2019. The analysis highlighted an annual percentage growth rate in the topic of co-production of about 25%. The articles retrieved are split between 1225 authors and 148 sources. This fragmentation was confirmed by the collaboration analysis, which revealed very few long-lasting collaborations. The scientific production is geographically polarised within the EU and Anglo-Saxon countries, with the United Kingdom playing a central role. The intellectual structure consists of three main areas: public administration and management, service management and knowledge translation literature. The co-word analysis confirms the relatively low scientific maturity of co-production applied to health services. It shows few well-developed and central terms, which refer to traditional areas of co-production (e.g. public health, social care), and some emerging themes related to social and health phenomena (e.g. the elderly and chronic diseases), the use of technologies, and the recent patient-centred approach to care (patient involvement/engagement). Conclusions: The field is still far from being mature. Empirical practices, especially regarding co-delivery and comanagement as well as the evaluation of their real impacts on providers and on patients are lacking and should be more widely investigated.

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Section: The Thematic Map: Co-word Analysismentioning

confidence: 99%

Co-production in health policy and management: a comprehensive bibliometric review

Fusco

Marsilio

Guglielmetti

2020

BMC Health Serv Res

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“…These findings should be considered within the context of study limitations. Co-design with extreme or hard-to-reach users generates products that can appeal to broader populations [ 39 , 43 , 58 ]; however, co-design research needs to be undertaken to test and adapt the prototype for specific audiences. We could not report quotes and attributions in this publication because of ethical concerns that service providers who helped with recruitment may be able to identify participants.…”

Section: Discussionmentioning

confidence: 99%

A Digital Pornography Literacy Resource Co-Designed With Vulnerable Young People: Development of "The Gist"

Davis¹,

Wright²,

Murphy³

et al. 2020

J Med Internet Res

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Background The impact of viewing pornography at a young age on the sexual health of subgroups of young people is an important public health issue. However, the topic is complex and extremely sensitive, and best practices for research and harm reduction are yet to be defined. Drawing on cross-disciplinary approaches, such as co-design, is one way to achieve a better understanding of the issue among vulnerable young people and to create needs-based and evidence-informed digital resources to promote pornography literacy. Objective The objective of this study was to co-design a relevant, usable, and acceptable digital prototype to address the pornography literacy needs of vulnerable young people. Methods In total, 17 young people aged between 14 and 23 years who were engaged in youth services programs or alternative education programs were recruited to participate in 4 co-design workshops with a multidisciplinary design team. Results Although the participants could identify problems with pornography and critique its messages, they lacked the information to understand alternative healthy attitudes and behaviors. A digital resource that provides detailed and practical information about sex, sexual ethics, and relationships may help vulnerable young people to identify and contrast with any problematic messages they receive from both pornography and society. Embedding this information with pornography literacy messages may be a more effective way of addressing underlying attitudes. Acknowledging information-seeking patterns and leveraging user interaction patterns from commonly used digital platforms among users may enhance engagement with resources. Importantly, digital platforms are perceived among this group as a source of anonymous secondary information but would not be organically accessed among this group without face-to-face conversations as an access point. Conclusions This paper highlights the potential for pornography literacy to be embedded within real and practical information about having sex, navigating sexuality, and healthy relationships. The study findings include important recommendations for the conceptualization of digital pornography literacy programs and opportunities for cross-disciplinary co-design research to address complex and emerging health issues.

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“…Social marketing has long recognised the importance of a strong consumer orientation and increasingly the need to co-create programmes with users (Dietrich et al, 2016). It was rare for studies in this review to include consumers in the creation of programmes.…”

Section: Implications For Interactions With Consumersmentioning

confidence: 99%

Using digital devices to help people lose weight: a systematic review

Besson

Gurviez

Carins

2020

JSOCM

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Purpose When fighting the burden of overweight and obesity, diet remains a powerful preventive factor. The purpose of this paper is to stimulate more efficient interventions on diet change by synthesising knowledge of previous weight loss programmes based on the use of digital devices. Design/methodology/approach Following the preferred reporting items for systematic reviews and meta-analyses approach, a systematic literature review through five databases was undertaken focussed on the assessment of studies oriented towards diet change that incorporated digital devices including computers, tablets, mobile phones, portable and non-portable tracking devices. In total, 15 empirical studies (2004–2018) were identified and examined for efficacy and presence of theory and behaviour change techniques. Findings Digital devices supporting weight loss programmes have evolved rapidly over the past 15 years, from reminders using the short message system to self-quantification through mobile applications. Nine studies show a significant difference between conditions, in favour or one (or more) intervention arm. The remaining studies failed to find significance between conditions but were using a comparison with an active intervention, potentially indicating equivalent efficacy. A low level of theory use and use of behavioural techniques was evident. Research limitations/implications The literature review is limited to studies that have scientifically evaluated the (potential) weight loss associated with the weight loss intervention. This review could be put into perspective with other complementary research, in particular, qualitative research aimed at exploring participants’ motivations to use (or not) digital devices to lose weight. Social implications Given their low cost and the size of the overweight population, it appears that public health policies could integrate digital devices more strongly in their efforts to combat obesity. Social marketing can add its expertise to medical-based programmes which in return bring their need for more quantitative evaluation of the efficacy of the interventions. Originality/value Few previous reviews have examined the extent of the efficiency in digital diet change programmes. The review shows that, in general, digital interventions can support weight loss for adults; however, more studies are required to provide a strong evidence base for efficacy. Given their low cost and the size of the overweight population, public health policies could integrate these devices more strongly in their efforts to combat obesity. A theory-driven social marketing perspective could enhance development ensuring interventions are effective and valued by users.

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Co-designing social marketing programs

Cited by 58 publications

References 60 publications

Co-production in health policy and management: a comprehensive bibliometric review

Co-production in health policy and management: a comprehensive bibliometric review

A Digital Pornography Literacy Resource Co-Designed With Vulnerable Young People: Development of "The Gist"

Using digital devices to help people lose weight: a systematic review

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