Co-Creation in Fashion Industry: The Case of Awaytomars

Bujor, Adriana; Avasilcăi, Silvia; Alexa, Lidia

doi:10.15660/auofmte.2017-3.3295

Cited by 3 publications

(3 citation statements)

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“…The authors conducted a questionnaire survey to conduct a virtual cocreation of hijab fashion between customers and providers in Indonesia to redesign a conceptual model for virtual co-creation based on the motivation of consumers. Bujor et al (2017) focused on the co-creation through a case study of AWAYTOMARS to identify collaborative crowdsourcing business models [12]. AWAYTOMARS is a British start-up that designs garments through co-creation on the Internet.…”

Section: Human-centered Approaches In a Field Of Fashionmentioning

confidence: 99%

“…AWAYTOMARS is a British start-up that designs garments through co-creation on the Internet. The authors noted that the reason for involving consumers in the process of producing new items is to listen and become closer to consumers, which creates a unique value and replaces the traditional way of thinking [12]. They argued that crowdsourcing platforms support the co-creation process and suggest the importance of an open innovation tool [12].…”

Section: Human-centered Approaches In a Field Of Fashionmentioning

confidence: 99%

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Value Propositions for Small Fashion Businesses: From Japanese Case Studies

Nagano

2022

Sustainability

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Environmental problems at the global level have become a critical issue in today’s fashion industry. However, small-and medium-sized fashion business (SMFBs) encounter barriers in promoting green business owing to finances, professional expertise, knowledge, and technology. Therefore, innovative ideas are vital for SMFBs to effectively address constraints to compliance. The purpose of this research is to analyze how SMFBs develop the interactive nature of value propositions based on the case studies of the Onomichi Denim Project and the REKROW and addresses what elements are associated with value propositions based on the human-centered perspectives. This study collected data through face-to-face and remote interviews, and a review of the previous literature, including magazines, websites, and videos. This study identified four value elements contributing to value propositions: environmental value, embedded social value, synergetic value, and educational value. These elements developed through various forms of interaction, such as a unique co-production system embedding social ties and the establishment of a production-oriented circular economy. The study proposed value creation through value proposition as a strategy crucial to managing SMFBs.

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Section: Human-centered Approaches In a Field Of Fashionmentioning

confidence: 99%

Section: Human-centered Approaches In a Field Of Fashionmentioning

confidence: 99%

Value Propositions for Small Fashion Businesses: From Japanese Case Studies

Nagano

2022

Sustainability

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“…Involving consumers in the production process of new products does not mean that companies lack creativity. What they want is to be closer to consumers, hear their voices, create unique value for them, and replace the traditional way of thinking [10]. In this paper, we intend to suggest a design crowdsourcing supply chain business model that outsources the design of short-term seasonal products whose value decreases after the season passes.…”

Section: Introductionmentioning

confidence: 99%

Design Crowdsourcing Supply Chain in Short Life Cycle Products

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Choi

2022

SHS Web Conf.

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Design crowdsourcing is the largest open innovation model that can create value with potential consumers. It offers an opportunity to quickly respond to the market by obtaining instant designs from the crowd, freelancing designers with fundamental skills. In addition, it can secure globally innovative competitiveness without financial burden, which is more effective to start-up companies and small and medium enterprises (SMEs) in the field of seasonal product industry. Developing standardized design crowdsourcing supply chain processes and mathematical models is essential to respond to market trends and customer needs in the seasonal product industry. This study has been carried out to determine the best mechanism in the design crowdsourcing supply chain and coordinate each supply chain member whose desires meet each other. Thus, we identify contracts under which conditions can coordinate the crowdsourcing supply chain by a newsvendor model with a manufacturer and a retailer with a crowdsourcing platform. To see that, we study the coordination of the crowdsourcing supply chain through the following contracts: wholesale price, buy-back, and revenue sharing contract. For the forecasting, we present a framework of the design crowdsourcing supply chain and compare supply chain performance under crowdsourcing supply chain coordination. The summarized result shows that the wholesale price contract cannot coordinate the crowdsourcing supply chain efficiently. In contrast, buy-back and revenue sharing contracts can coordinate the crowdsourcing supply chain.

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Open innovation in creative industries. Part I: Innovation and design

Bujor

Avasilcăi

2018

IOP Conf. Ser.: Mater. Sci. Eng.

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Co-Creation in Fashion Industry: The Case of Awaytomars

Cited by 3 publications

References 0 publications

Value Propositions for Small Fashion Businesses: From Japanese Case Studies

Value Propositions for Small Fashion Businesses: From Japanese Case Studies

Design Crowdsourcing Supply Chain in Short Life Cycle Products

Open innovation in creative industries. Part I: Innovation and design

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