Co-citation and cluster analyses of extant literature on social networks

Shiau, Wen‐Lung; Dwivedi, Yogesh K.; Yang, Han Suan

doi:10.1016/j.ijinfomgt.2017.04.007

Cited by 204 publications

(89 citation statements)

References 123 publications

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“…Many researchers have used co-citation analysis to examine the core concerns of a discipline. Shiau et al (2017) applied co-citation analysis to the field of social networks, finding that strong ties and weak ties, instead of advertisement, were the main factors affecting wordof-mouth. Shiau et al (2018) used co-citation analysis to explore the core knowledge of Facebook, finding that this social network had gradually spread from personal communications to groups and enterprises.…”

Section: Bibliometric Analysis Of Microfinance Papersmentioning

confidence: 99%

20 years of research in microfinance: An information management approach

Nieto

Serrano‐Cinca

2019

International Journal of Information Management

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In the last 20 years, microfinance has moved from a promise to reality, although with ups and downs. This paper reviews 1,874 papers published from 1997 to 2017 to perform a scientometric analysis of the microfinance field. The literature review is based on bibliometric data: keyword co-occurrence networks and citation networks were exploited for knowledge mapping. Data analysis shows the two research traditions: papers focusing on clients (welfarists) and papers focusing on microfinance entities themselves (institutionalists). Institutionalism, which had little presence in the early research in microfinance, now exhibits great strength. A chronological analysis reveals the evolution of the topics most interesting to researchers: the first stage described the innovations of the microcredit practices and their impact; the second and very expansive stage in which microfinance institutions' peculiarities were analyzed; and nowadays the sector is mature but with negative aspects arising, such as mission drift. The keywords analysis discovers emerging research topics, shows the use of sophisticated techniques, and recognizes an emerging trend of the sector: achieving financial inclusion. AbstractIn the last 20 years, microfinance has moved from a promise to reality, although with ups and downs. This paper reviews 1,874 papers published from 1997 to 2017 to perform a scientometric analysis of the microfinance field. The literature review is based on bibliometric data: keyword cooccurrence networks and citation networks were exploited for knowledge mapping. Data analysis shows the two research traditions: papers focusing on clients (welfarists) and papers focusing on microfinance entities themselves (institutionalists). Institutionalism, which had little presence in the early research in microfinance, now exhibits great strength. A chronological analysis reveals the evolution of the topics most interesting to researchers: the first stage described the innovations of the microcredit practices and their impact; the second and very expansive stage in which microfinance institutions' peculiarities were analyzed; and nowadays the sector is mature but with negative aspects arising, such as mission drift.The keywords analysis discovers emerging research topics, shows the use of sophisticated techniques, and recognizes an emerging trend of the sector: achieving financial inclusion.

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Section: Bibliometric Analysis Of Microfinance Papersmentioning

confidence: 99%

20 years of research in microfinance: An information management approach

Nieto

Serrano‐Cinca

2019

International Journal of Information Management

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“…While traditional face-to-face word of mouth (WOM) communications mostly happen between sender and receiver with significant tie strength, eWOM usually occurs in indirect and public communications between people with weak social ties (Chu et al, 2018;Godes and Mayzlin, 2004;Hennig-Thurau et al, 2004;Shiau et al, 2017). Thus, consumers can have some difficulty when assessing reliability of recommendation source (Smith et al, 2007;Xiang et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Ismagilova

Slade

Rana

et al. 2020

Journal of Retailing and Consumer Services

Self Cite

301

208

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The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show that source expertise, trustworthiness, and homophily significantly influence perceived eWOM usefulness and credibility, intention to purchase, and information adoption. The results of this study add to existing knowledge of the influence of source characteristics on consumer behaviour, which will advance our understanding of information processing. Marketers can use the findings of this meta-analysis to enhance their marketing activities.

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“…One marketing tool that can be used by companies is advertising. The strategy to advertise a product is a determining factor for introducing and stimulating the public to buy the product (Alalwan, 2018;Boateng & Okoe, 2015;Shiau, Dwivedi & Yang, 2017). The success of an advertising strategy used by a company can be measured by the behavior of its consumers.…”

Section: B Hypothesis Developmentmentioning

confidence: 99%

Modern Market Customer Loyalty: Advertising Promotion Strategies

Budianto

Bastaman

Fauziyah

2019

JM-UIKA

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This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this study

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Co-citation and cluster analyses of extant literature on social networks

Cited by 204 publications

References 123 publications

20 years of research in microfinance: An information management approach

20 years of research in microfinance: An information management approach

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Modern Market Customer Loyalty: Advertising Promotion Strategies

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