Abstract:The Reverse Influence Maximization (RIM) model deals with the viral marketing cost minimization in social networks. On the other hand, the Influence maximization (IM) technique finds the small number of influential users that maximize the viral marketing profit. Here, the profit is defined by the maximum number of nodes that can be influenced by seed users when they are initially activated. On the other hand, the cost is measured by the minimum number of nodes required to activate all the seed nodes. However, … Show more
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