We introduce explicit parametrisations of the moduli space of convex projective structures on surfaces, and show that the latter moduli space is identified with the higher Teichmüller space for SL 3 (R) defined in [V.V. Fock, A.B. Goncharov, Moduli spaces of local systems and higher Teichmüller theory, math.AG/0311149]. We investigate the cluster structure of this moduli space, and define its quantum version.