Cloud Services Aided e-Tourism: In the Case of Low-Cost Airlines for Backpacking

BackgroundThe emergence of advanced IT and cloud services has beneficially supported the information-intensive tourism industry, simultaneously caused extreme competitions in attracting customers through building efficient service platforms. On response, numerous nations have implemented cloud platforms to provide value-added sightseeing information and personal intelligent service experiences. Despite these efforts, customers’ actual perspectives have yet been sufficiently understood. To bridge the gap, this study attempts to investigate what aspects of tourism cloud services actually delight customers’ satisfaction and loyalty.Methods336 valid survey questionnaire answers were analyzed using structural equation modeling method.ResultsThe results prove positive impacts of function quality, enjoyment, multiple visual aids, and information quality on customers’ satisfaction as well as of enjoyment and satisfaction on use loyalty.ConclusionsThe findings hope to provide helpful references of customer use behaviors for enhancing cloud service quality in order to achieve better organizational competitiveness.

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Cloud Services Aided e-Tourism: In the Case of Low-Cost Airlines for Backpacking

Cited by 2 publications

References 9 publications

The Traveling Backpacker Problem: A computational comparison of two formulations

The Traveling Backpacker Problem: A computational comparison of two formulations

Tourism guide cloud service quality: What actually delights customers?

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