Cloud computing in budget hotel management

Abstract

In the extremely competition of hotel industry in the 21th century, revenues are driven by customer satisfaction and brand loyalty. The challenge of reduced operating costs and increasing sales volume while increasing customer's satisfaction is the new stimulant for doing budget hotel business. Beginning of the 21 st century, cloud computing is probably the best solution available for the budget hotel industry in term of economic benefits. Cloud solution is ideal for a small or limited service hotel. Cloud services are faster and more efficient which improves customer service by decreasing waiting times and providing a more personalized service on arrival. Cloud systems decrease the cost of entry to hotels and provide an extended arm of computer power which makes the service unilaterally accessible and can be summarized through these primary benefits. This research deliberated on how the cloud computing technology reform the budget hotel chains for doing business by used a case study of Thailand budget hotel chains. Qualitative analysis was conducted through 24 hotel branches. The results of the fact findings were proposed the integrated cloud computing model for budget hotel management to optimize operating costs, increasing process efficiency, and increasing customer satisfaction.

The Role of Cloud Computing on Accounting Information System Quality:A Study in Hotel Industry

“…Regarding AIS, hotels require reliable and accessible information transmission to gain a competitive advantage over their competitors. Hotels that can be present online by presenting the information needed by consumers and have online transaction features will have a great chance of winning the market [15]. Under these conditions, AIS plays a vital role in facilitating the availability of information both for prospective customers and management to determine future business strategies [4].…”

“…Maelah et al [4] found that cloud computing improves the quality of decision-making due to accuracy, timeliness, and integration in presenting accounting information. Integrating cloud-based AIS from various information sources or business cycles allows hotels to deliver real-time data, which, in turn, improves their managerial performance [2], [15], [16].…”