2005
DOI: 10.1108/09556220510577961
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Clothing fit preferences of young female adult consumers

Abstract: PurposeThis paper explores the relationships between body type and fit preferences with body cathexis, clothing benefits sought by consumers, and demographic profiles of consumers.Design/methodology/approachThe survey instrument consisted of a questionnaire with scales assessing fit preference, body type, body cathexis, clothing benefits sought and consumer demographics.FindingsSignificant associations were found between body cathexis (satisfaction with head/upper body, lower body, height, weight and torso) an… Show more

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Cited by 141 publications
(167 citation statements)
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“…A sensory evaluation is a method using the psychological premise to judge physical properties and to predict customers' reactions [9]. Also, a sensory test allows for systematic subjective product evaluation and it is a professional and expert judge's responses [8,9]. There are some limitations which surround circumstance and personal situation influencing the accuracy of the inspection because this test relies only on human visual sense.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…A sensory evaluation is a method using the psychological premise to judge physical properties and to predict customers' reactions [9]. Also, a sensory test allows for systematic subjective product evaluation and it is a professional and expert judge's responses [8,9]. There are some limitations which surround circumstance and personal situation influencing the accuracy of the inspection because this test relies only on human visual sense.…”
Section: Introductionmentioning
confidence: 99%
“…Well-fitted garments should sit properly on the body having proper proportions and sufficient ease without pulling, fabric contortions, and compression. Consideration of customer fit preference is crucial for the clothing manufacturing process, and clothing manufacturers should analyze the body size and type of the target market even though each customer's preference might be subjective and different [8].…”
Section: Introductionmentioning
confidence: 99%
“…젊은 여성 소비자들을 대상으로 실시한 맞음새 선호도에 대한 연구에서는 특정한 신체부위에 만족하는 사람은 그 부위에 꼭 맞는 것을 선호하고 몸무게에 불만이 있는 사람 들은 헐렁하게 입는 것을 선호하는 것으로 나타났다 (Marina Alexander, 2005).…”
Section: 연구배경unclassified
“…Apparel manufacturers try to minimize the number of sizes they produce, as too many sizes can result in too much inventory, which is inefficient. In addition, they try to achieve a high coverage rate to maximize the number of potential customers (Alexander, Connell, & Presley, 2005;Jongsuk & Jasper, 1993;McCulloch, Paal, & Ashdown, 1998).…”
Section: Accurate Girth Ratio To Develop Industrial Standardsmentioning
confidence: 99%