During the current pandemic situation, in 2020/2021, there has been an increased need for easier remote access to cultural and heritage sites, especially on users' smartphones and personal devices. The exhibition from the 40 years anniversary of the Cultural and Scientific Divulgation Center (CDCC) of the University of São Paulo (USP) was selected in order to accomplish the fundamental objectives of this study. The transition of its contents to digital media was enabled by three main technologies: 360° panoramic images, used broadly in the virtual tour; close-range photogrammetry for the creation of 3D models of objects, such as the bust of Dante Alighieri; and informative GIFs of the Transparent Woman of Dresden. As a result of the methodology proposed, this paper introduces a link with the virtual tour developed, presenting an important resource to spread a multidisciplinary knowledge about this meaningful built heritage of São Carlos (SP).