The growth of many normal cells requires contact with an adhesive substratum, a requirement that is frequently abrogated in the transformed phenotype. We have explored pathways that can lead to the anchorage-independent growth of cultured Rat-i fibroblasts. PasteureUa mulocida toxin (PMT), a 146-kDa mitogenic protein, caused a striking increase in the formation of colonies (>200 jam) from single cells in soft agar. The magnitude of the effect of PMT was greater than that achieved by epidermal growth factor or platelet-derived growth factor. The toxin was extremely potent, with half-maximal and maximal effects observed at 1 and 10 pM PMT, respectively. This concentration dependence of the action of the toxin is similar to that for the stimulation of DNA synthesis in adherent cultures of the cells. Stimulation ofcolony formation could be achieved by a transient exposure of the cells to PMT and it was blocked by methylamine, indicating that the toxin enters the cells to act. Colony formation was stimulated equally by native and recombinant PMT, but a truncated version (33.5 kDa) of the recombinant toxin was ineffective. PMT antiserum blocked colony formation in response to PMT. In the Rat-1 cells, PMT stimulated the phospholipase C-mediated hydrolysis of inositolphospholipids, as indicated by the stimulation of inositol phosphate release, Ca2+ mobilization, and phosphorylation of a protein kinase C substrate. The results indicate that the deregulation of signal-transduction pathways as elicited by an intracellularly acting bacterial toxin can induce a malignant phenotype.The mechanisms of action of bacterial toxins have provided insights into the control of cellular regulatory processes, including signal transduction and cell proliferation (1-3). Pasteurella multocida toxin (PMT) has been shown to be an extremely potent and effective mitogen for fibroblast cell lines and early-passage cultures (4). The toxin is a monomeric 146-kDa protein that has been purified (5-8), cloned (9-11), and sequenced (12-14). The deduced amino acid sequence of PMT did not reveal any significant homologies with other toxins or proteins (13,14). Both native and recombinant PMT (rPMT) are mitogenic at picomolar concentrations (4). Several lines of evidence indicate that PMT enters the cells and acts intracellularly to initiate and sustain DNA synthesis. Thus, a transient exposure of the cells to the toxin was sufficient to commit them to S phase and cell division. Furthermore, early but not late addition of the lysosomotrophic agent methylamine selectively blocked the mitogenic action of rPMT (4).Prior to the stimulation of DNA synthesis, rPMT enhanced the formation of inositol phosphates (15), increased the cellular content of diacylglycerol, caused the translocation of protein kinase C, and stimulated the phosphorylation of an 80-kDa protein (16) that is a major substrate of protein kinase C (refs. 17-19, and see ref. 20). Furthermore, the binding of epidermal growth factor (EGF) to its receptor was decreased by rPMT, an action ...