Climate crisis as a business opportunity: Using degrowth to defamiliarize place branding for sustainability
Katie R. Sullivan,
Jon Bertilsson,
Jens Rennstam
Abstract:Place branders express a desire for their work to aid in addressing crises such as climate change through sustainable developments that assist with brand positioning, yet little is known about how place branding professionals manage tensions and contradictions that arise between sustainability and investment development. This paper qualitatively explores how place branders talk about ecological sustainability at a place branding conference. We pose the research question, how do place branders communicatively c… Show more
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