“…Managers should consider applying for digital tourism based on cluster findings and research trend, for instance, communication technology as supported by (Pawłowska-Legwand, 2020; Ruiz-Gómez et al , 2018), tourism experience and virtual tour as argued by (Knani et al , 2022; Leal et al , 2020; Zhu et al , 2023), sustainable tourism as explained by (Scott, 2014; Del Vecchio et al , 2018) and website usability as supported by (da Silva-Pina et al , 2018). Furthermore, smart strategies should be used to improve access inclusively, including dealing with destinations that have internet network problems by building adequate digital infrastructure.…”