“…As a result, we hope that future research will further broaden our understanding of the importance of peer effects in product adoption decisions across a wider range of product categories. In this light, our research emphasizes the increasingly important role of data from online services-such as Facebook, LinkedIn, Twitter, eBay, Mint, Trulia, and Zillow-in overcoming important measurement challenges across the social sciences (see, for example, Baker, 2018;Giglio et al, 2015;Einav et al, 2015;Piazzesi, Schneider, and Stroebel, 2015). Specifically, we hope that the increasing availability of social network data, such as the Social Connectedness Index described in Bailey et al (2018a), will help to improve our understanding of the effects of social interactions on social, political, financial, and economic outcomes.…”