"Clicks, likes, shares and comments" a systematic review of breast cancer screening discourse in social media

Abstract

Background Unsatisfactory participation rate at population based organised breast cancer screening is a long standing problem. Social media, with 3.2 billion users in 2019, is potentially an important site of breast cancer related discourse. Determining whether these platforms might be used as channels by screening providers to reach under-screened women may have considerable public health significance. Objectives By systematically reviewing original research studies on breast cancer related social media discourse, we had two aims: first, to assess the volume, participants and content of breast screening social media communication and second, to find out whether social media can be used by screening organisers as a channel of patient education.

Using Facebook to promote the uptake of colorectal cancer screening

“…Evidence has also started to emerge regarding the specific use of social media for cancer screening, prevention and management [7,[10][11][12][13][14][15][16][17]. Literature on the use of theory-based social media interventions for promoting cancer screening is limited, with a limited number of studies focused specifically on CRC [17].…”

Imágenes desgarradas: el uso de scrapers en investigación social en Instagram sobre cáncer

“…La imagen del cáncer se ha estudiado en revistas especializadas y en medios de comunicación (Grant & Hundley, 2008), en campañas de concienciación (Cartwright, 1998) y, más recientemente, en redes sociales como Instagram (Basch & MacLean, 2019). Predominan los trabajos dedicados al análisis del discurso (Döbrössy et al, 2020;Gibson et al, 2016;Sutton et al, 2018;Zhang et al, 2019), a las dinámicas de viralización (Noar et al, 2018;Wang et al, 2019), o a la respuesta fisiológica ante las imágenes (Chou et al, 2020).…”

Celebrities and Breast Cancer: A Multidimensional Quali-Quantitative Analysis of News Stories Shared on Social Media

“…There are case studies in the scientific literature about celebrities with cancer and their impact on the audience [ 11 , 18 , 19 , 20 , 21 ]. One of the most studied cases in recent years was that of the North American actress Angelina Jolie, who underwent a double mastectomy surgery to reduce her chances of developing breast cancer, as she has the faulty BRCA1 gene [ 18 ].…”

“…There are case studies in the scientific literature about celebrities with cancer and their impact on the audience [ 11 , 18 , 19 , 20 , 21 ]. One of the most studied cases in recent years was that of the North American actress Angelina Jolie, who underwent a double mastectomy surgery to reduce her chances of developing breast cancer, as she has the faulty BRCA1 gene [ 18 ]. In the days and weeks after her announcement, the number of searches for tests that verify the presence of the BRCA gene and the number of preventive mastectomies multiplied in several countries (the so-called “Angelina Jolie effect”) [ 22 , 23 ].…”