Click to Success? The Temporal Effects of Facebook Likes on Crowdfunding

Jin, Yong; Ding, Chao Feng; Duan, Yang; Cheng, Hsing Kenneth

doi:10.17705/1jais.00634

Cited by 24 publications

(17 citation statements)

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“…In the uncertain Internet environment, because the user is at a high level of uncertainty, he can only rely more on external information and complete his decision through the signals provided by others’ behavior. Therefore, discounting own information will increase the possibility of users imitating others’ behavior [ 16 ]. Accordingly, we propose that:…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

“…However, compared with traditional wealth management, IWM involves more uncertainties and risks, such as performance, transaction process, and social risks [ 14 , 15 ]. In many cases, users are constrained by bounded rationality [ 16 , 17 ]. Specifically, due to the limitations of information asymmetry, professional knowledge, time, and other factors, most users cannot have a thoughtful and rational understanding of IWM services [ 16 ].…”

Section: Introductionmentioning

confidence: 99%

“…In many cases, users are constrained by bounded rationality [ 16 , 17 ]. Specifically, due to the limitations of information asymmetry, professional knowledge, time, and other factors, most users cannot have a thoughtful and rational understanding of IWM services [ 16 ]. In this case, imitating others’ behavior seems to be a convenient way for users to overcome uncertainty and avoid costs or losses [ 18 ].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

What influences users’ continuance intention of internet wealth management services? A perspective from network externalities and herding

Kang

Shao²,

Chen³

2022

Electron Commer Res

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In recent years, more and more wealth management platforms have adopted Internet wealth management (IWM) services to attract users. Due to the intensive competition and low switching costs, it is essential for platforms to enhance users’ willingness to continue using IWM services. Comprehensively considering the role of network externalities and herding, this study identified the factors affecting users’ continuous intention of IWM service. The research model was tested using survey data collected from 637 respondents concerning their perceptions of IWM services. The results indicate that network externalities (network size, perceived complementarity, network strength) have significant impact on herding and perceived value, thus affecting continuance intention. Furthermore, herding and perceived value have a greater impact on continuance intention of users with low financial literacy than that of users with high financial literacy. This study could benefit wealth management platforms and researchers seeking to improve the retention rates of IWM users.

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Section: Research Model and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

What influences users’ continuance intention of internet wealth management services? A perspective from network externalities and herding

Kang

Shao²,

Chen³

2022

Electron Commer Res

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“…Within these communication channels, Behl et al (2021) mentioned that there are activities focused on raising funds or donations through the crowdfunding mechanism. For their part, Jin et al (2020) revealed that the activities carried out through social networks to attract donations have a positive impact on the results of crowdfunding, and they add, there is a theoretical and practical need to discern the dynamics of the impact of the activities of the networks throughout the crowdfunding process. According to Vidrașcu (2020), online audiences find out about crowdfunding projects through communication technologies, such as mobile Internet and social networks.…”

Section: Social Network and Twittermentioning

confidence: 99%

Sociocultural Factors in Times of Global Crisis

Perez-Cepeda

Coello

2023

International Journal of Cloud Applications and Computing

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The purpose of the research is to describe the sociocultural factors that emerge in times of global crisis. The study is qualitative. Netnography is used as a research method and Twitter as a data collection instrument. In order to analyze the flow of messages published on Twitter, the model that describes the sociocultural factors proposed by Perez-Cepeda and Arias-Bolzmann is used. Tweets published in times of global crisis around crowdfunding are categorized and classified based on structure and content, which makes it possible to determine sociocultural factors. The findings make it possible to determine that, through the analysis of the semantics used by the users in the tweets, it is possible to determine sociocultural factors, even establish sociocultural factors associated with various social groups. The limitations are that only the social network Twitter and tweets of users who interact with @gofundme official GoFundMe account are used.

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“…Given the significance of social media in crowdfunding, prior research examined how social influences funding in various industries (Hong et al, 2015;Lu et al, 2014;Thies et al, 2014), and however, the results are mixed. For instance, Lu et al (2014) find that promotional activities on Twitter positively influence funding outcomes in crowdfunding and Jin et al (2020) show that liking on Facebook positively influences the likely success of crowdfunding. In contrast, Thies et al (2014) examine electronic WOM within crowdfunding platforms and find that Twitter tweets do not affect funding, while Facebook shares do.…”

Section: Introductionmentioning

confidence: 99%

Social media engagement and crowdfunding performance: The moderating role of product type and entrepreneurs' characteristics

Lee

Zhao

2022

Asso for Info Science & Tech

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Entrepreneurs are showing an increasing focus on understanding and managing their social media strategies to optimize the success of their crowdfunding campaigns. While much of the current crowdfunding literature focuses on the roles of social media engagement in the funding performance of crowdfunded projects, in this study, drawing on social media engagement theory, we examine how product and entrepreneur characteristics moderate the influence of social media engagement on funding performance in the reward-based crowdfunding. Using a dataset of technology crowdfunded projects, we investigated whether Facebook and Twitter engagements affect funding outcomes and if so, how the two interact with each other and their influences vary by project type (hardware and software) and entrepreneur characteristics (gender, experience, and social capital). We found that both Facebook and Twitter engagements positively affect funding, but the two weaken each other's impact, particularly for hardware products. Additionally, Facebook engagements had a larger effect on funding outcomes in the early days of a campaign driven by its prelaunch efforts, whereas Twitter engagements had a larger impact in later days. Furthermore, our findings indicated that Facebook engagement is more influential for hardware products. An entrepreneur's internal social capital built inside the crowdfunding platform also weakened the effects of Facebook engagements generated outside the platform, whereas Twitter engagements on subsequent funding had less influence on experienced entrepreneurs. Our findings suggest that Facebook mainly serves as a channel to show the significant commitment of entrepreneurs to their projects and increase persuasiveness, while Twitter helps to raise awareness by broadcasting crowdfunding campaigns among potential investors.

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Click to Success? The Temporal Effects of Facebook Likes on Crowdfunding

Cited by 24 publications

References 0 publications

What influences users’ continuance intention of internet wealth management services? A perspective from network externalities and herding

What influences users’ continuance intention of internet wealth management services? A perspective from network externalities and herding

Sociocultural Factors in Times of Global Crisis

Social media engagement and crowdfunding performance: The moderating role of product type and entrepreneurs' characteristics

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