Canonical signal transduction via heterotrimeric G proteins is spatiotemporally restricted, i.e. triggered exclusively at the plasma membrane, only by agonist activation of G protein-coupled receptors via a finite process that is terminated within a few hundred milliseconds. Recently, a rapidly emerging paradigm has revealed a non-canonical pathway for activation of heterotrimeric G proteins via the non-receptor guanidine-nucleotide exchange factor, GIV/Girdin. Biochemical, biophysical and functional studies evaluating this pathway have unraveled its unique properties and distinctive spatiotemporal features. As in the case of any new pathway/paradigm, these studies first required an in-depth optimization of tools/techniques and protocols, governed by rationale and fundamentals unique to the pathway, and more specifically to the large multimodular GIV protein. Here we provide the most up-to-date overview of protocols that have generated most of what we know today about non-canonical G protein activation by GIV and its relevance in health and disease.