“…Built on racial capitalism, the racist history of commercial tobacco began with colonization adulterating and modifying the sacred Indigenous tobacco plant as a plantation crop for ‘recreational use’ and continued with the abduction and enslavement of African peoples who, under violent conditions, were forced to plant and harvest tobacco for the purpose of financial profit in the United States and beyond. In addition to the colonization of tobacco, the ongoing racism of the commercial tobacco industry includes, but is not limited to: targeting highly racialized communities with tobacco advertising and marketing [4–8]; co‐opting Indigenous imagery to sell commercial tobacco products; actively promoting e‐cigarettes among Indigenous health services [9–11]; sponsoring cultural events tied to racialized and ethnic culture in the United States and Mexico (e.g. activities related to Black History Month, Cinco de Mayo and Chinese New Year) [12,13]; sponsoring music events in sub‐Saharan Africa [14]; and positioning themselves as partners for economic growth in low‐ and middle‐income countries [15,16].…”