Generalizing Christensen's notion of a Haar-null set and Darji's notion of a Haar-meager set, we introduce and study the notion of a Haar-I set in a Polish group. Here I is an ideal of subsets of some compact metrizable space K. A Borel subset B ⊆ X of a Polish group X is called Haar-I if there exists a continuous map f : K → X such that f −1 (B + x) ∈ I for all x ∈ X. Moreover, B is generically Haar-I if the set of witness functions {f ∈ C(K, X) : ∀x ∈ X f −1 (B + x) ∈ I} is comeager in the function space C(K, X). We study (generically) Haar-I sets in Polish groups for many concrete and abstract ideals I, and construct the corresponding distinguishing examples. We prove some results on Borel hulls of Haar-I sets, generalizing results of Solecki, Elekes, Vidnyánszky, Doležal, Vlasǎk on Borel hulls of Haar-null and Haar-meager sets. We also establish various Steinhaus properties of the families of (generically) Haar-I sets in Polish groups for various ideals I.Acknowledgements. We would like to express our sincere thanks to Sławomir Solecki for clarifying the situation with the unpublished result of Hjorth [34] (on the Σ 1 1 -hardness of the family CND of closed non-dominating sets) and sending us a copy of the handwritten notes of Hjorth.Special thanks are due to the anonymous referee for careful reading of the manuscript and many valuable remarks and suggestions.