Classification of traditional cultural elements in temple street festivals using the fuzzy Kano model

Yeh, Huery-Ren; Lin, Ling-Zhong; Lu, Chi-Fang

doi:10.1080/13683500.2017.1366435

Cited by 19 publications

(9 citation statements)

References 38 publications

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“…Fei et al analyzed the acceptance degree of traditional culture based on big data analysis technology, and the research results showed that the faster R-CNN model proposed in this study was superior to traditional analysis methods [12]. Yeh et al applied big data technology to the analysis of traditional culture of temple street programs and applied Kano model with fuzzy language concept to the analysis of traditional culture of temple street festivals [13]. Hou et al established an adaptive segmentation algorithm for traditional cultural patterns based on super-pixel logarithmic Euclidean Gaos metric, which can improve the accuracy of similarity measurement of segmentation objects in traditional cultural patterns [14].…”

Section: Introductionmentioning

confidence: 99%

Cultural Cognition and Analytical Methods of Chinese and Korean Envoys in Ming Dynasty Based on Big Data Analysis Technology

Wang

Tang

2022

Advances in Multimedia

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During the Ming Dynasty, China and Korea exchanged frequently and recorded a large amount of written information, which is of great value for understanding the culture of that time. The large amount of data makes it difficult to conduct quantitative analysis by researchers, which makes the analysis limited. This paper carries out a research on the cognition and analysis method of Chinese and Korean envoys to foreign cultures in Ming Dynasty based on big data analysis technology. Based on the literature research, this paper determines the ontology model establishment method to efficiently detect the written records of Chinese and Korean envoys in Ming Dynasty. The established ontology model and the improved clustering analysis method can improve the efficiency of data detection, reduce the error of data detection, and provide data basis for the research of this paper. According to the technology of big data analysis, this paper analyzes the focus and status class of Chinese and Korean envoys in Ming Dynasty and analyzes cognition of the Chinese and Korean envoys for the foreign culture. The results show that the envoys of the Chinese and Korean pay different attention to the foreign culture due to their different cognition of the foreign culture, compared with Ming Dynasty envoys, Korean envoys paid 15.3 percent less attention to geography, 19.7 percent more to history, 11.7 percent more to people, and 16 percent less to customs. This reflects the two envoys’ different perceptions of the foreign culture. And the status class of the envoys exacerbates this difference. In the early Ming Dynasty, the creative diversity of Ming envoys was far lower than that of Korean envoys. As time went by, the creative diversity of Ming envoys increased. The results provide support for further understanding of Chinese and Korean culture and their relationship in Ming Dynasty.

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Section: Introductionmentioning

confidence: 99%

Cultural Cognition and Analytical Methods of Chinese and Korean Envoys in Ming Dynasty Based on Big Data Analysis Technology

Wang

Tang

2022

Advances in Multimedia

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“…To create innovative designs for traditional cultural resources, simply transferring traditional images and labels is insufficient. Instead, the design must focus on transforming traditional culture into images that are visually appealing and contemporary [26]. These three layers of culture can be fitted into Leong and Clark's [13] three cultural levels, given above.…”

Section: Cultural Hierarchy Theorymentioning

confidence: 99%

A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store

Huang

Chen

2023

Behavioral Sciences

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The digital transformation and innovative development of museums have led consumers to increasingly prefer purchasing museum cultural and creative products through e-commerce platforms. Although this trend shows potential for market growth, the lack of distinct cultural identity and insufficient product differentiation hinder its stable development. Therefore, this study aims to explore consumers’ perceptions on Palace Museum’s cultural and creative products using cultural hierarchy theory. Taking the Palace Museum’s Cultural and Creative Flagship Store on Tmall.com as a case study, the employed evaluation method involves constructing a lexicon of cultural features using Word2vec model and then analyzing online textual reviews to identify these features. Results reveal that among the various cultural features of the products, consumers placed the greatest emphasis on “Materials used” and the least on “Specialty craft”. With regards to the cultural features of inner “intangible” level, consumers tend to have a limited comprehension and familiarity with the cultural heritage and histories behind the products. This study provides suggestions to museum professionals to optimize the use of traditional cultural resources and develop a product development plan.

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“…While researchers increasingly have applied the Kano model to a variety of tourism and hospitality products/services by refining and integrating it with other approaches (Pandey et al, 2013), relatively little research has focused on event-related products/services. Several empirical studies, however, do support the application of the Kano concept to event attendees, including those at wine festivals ( Velikova et al, 2017 ) and an Oktoberfest beer tent ( Harrington, Von Freyberg, Ottenbacher, & Schmidt, 2017 ), as well as residents who attended a temple festival ( Yeh, Lin, & Lu, 2019 ). Using a penalty-reward-contrast analysis grounded in the Kano model, Velikova et al (2017) identified five wine festival attributes – facilities, personnel, food, wine, and entertainment – attendees consider important.…”

Section: Literature Reviewmentioning

confidence: 99%

Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach

Boo

Kim

2022

Tourism Management Perspectives

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Classification of traditional cultural elements in temple street festivals using the fuzzy Kano model

Cited by 19 publications

References 38 publications

Cultural Cognition and Analytical Methods of Chinese and Korean Envoys in Ming Dynasty Based on Big Data Analysis Technology

Cultural Cognition and Analytical Methods of Chinese and Korean Envoys in Ming Dynasty Based on Big Data Analysis Technology

A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store

Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach

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