Classification and Prediction of Bank Marketing Activity by Machine Learning
Sibo Zhao
Abstract:As the competition in the financial industry intensifies, the customer experience has become the key to whether the financial institutions can continue to develop. As the traditional banking services are difficult to meet the needs of customers, more and more people begin to choose to trade through self-service channels or online banking. With the popularity of mobile devices, people are increasingly dependent on mobile banking and mobile payment. Banks analyze the customer behavior data to realize the effecti… Show more
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