Abstract:Interest from academics, policy–makers and practitioners in eco-innovation has increased as it enables the optimization of the use of natural resources improving competitiveness and it provides a conceptual framework for corporate sustainability. In this context, this paper provides an in-depth analysis and a wide classification of the specific indicators for the integrated measurement of eco-innovation projects in business from a resource-based view (RBV). The specific metrics were tested to measure the econo… Show more
“…Complementing these studies, the present research suggests that buyers value added, as an external resource, moderates the effects of competitor orientation on EIC. Our results indicate that fostering buyers value added may help firms to enhance the relationship between competitor orientation and EIC [89,90]. As such, this article sheds new light on the role of buyers value added in affecting a firm's EIC.…”
Although previous research has explored the effect of strategic orientation (SO) on innovation and business performance, little attention has been paid to its effect on environmental innovation capability (EIC) and environmental sustainability performance. Drawing on the strategic marketing and dynamic capability theory, this study attempts to increase the understanding of how SO (i.e., customer orientation, competitor orientation, and technology orientation) influences the EIC, which in turn enhances supplier’s environmental sustainability performance in the context of buyer-supplier relationships. In addition, this study examines the impact of inter-functional coordination on SO and also explores the moderating role of buyers value added in the relationship between SO and EIC. Hierarchical regression analysis was performed to test hypotheses that are based on survey data collected in 127 Taiwanese information technology firms. The results show that customer orientation and technology orientation have a positive impact on the EIC, that buyers value added has a synergistic effect on the impact of competitor orientation on EIC, that inter-functional coordination has a positive impact on SO, and that EIC mediates the relationship between SO and environmental sustainability performance.
“…Complementing these studies, the present research suggests that buyers value added, as an external resource, moderates the effects of competitor orientation on EIC. Our results indicate that fostering buyers value added may help firms to enhance the relationship between competitor orientation and EIC [89,90]. As such, this article sheds new light on the role of buyers value added in affecting a firm's EIC.…”
Although previous research has explored the effect of strategic orientation (SO) on innovation and business performance, little attention has been paid to its effect on environmental innovation capability (EIC) and environmental sustainability performance. Drawing on the strategic marketing and dynamic capability theory, this study attempts to increase the understanding of how SO (i.e., customer orientation, competitor orientation, and technology orientation) influences the EIC, which in turn enhances supplier’s environmental sustainability performance in the context of buyer-supplier relationships. In addition, this study examines the impact of inter-functional coordination on SO and also explores the moderating role of buyers value added in the relationship between SO and EIC. Hierarchical regression analysis was performed to test hypotheses that are based on survey data collected in 127 Taiwanese information technology firms. The results show that customer orientation and technology orientation have a positive impact on the EIC, that buyers value added has a synergistic effect on the impact of competitor orientation on EIC, that inter-functional coordination has a positive impact on SO, and that EIC mediates the relationship between SO and environmental sustainability performance.
“…On the other hand, it facilitates the integration of principles and lean process management practices in the scope of a pro-eco-innovation orientation. For instance, Portillo-Tarragona et al [18] showed that companies implement eco-innovation solutions based on different certifications (e.g., ISO 14001 and ISO 50001 standards), which refer directly to the quality principle. Pacheco et al [19] emphasized that eco-innovation in a lean environment represents an opportunity for cost reduction, sustainable growth, and the enhancement of corporate image vis-à-vis customers.…”
This study analyzes the determinant factors of eco-innovation, considering business units with different levels of technological intensity (high technology versus low technology). It aims, in the first instance, to complement the approach on the determinants of eco-innovation in the existent literature by incorporating the novelty related to the analysis of the effects arising from the adoption of the lean management principles. Specifically, it aims to analyze the effects of the previously referred to determinant factors both on the economic performance and on the innovative performance of Portuguese industrial and service companies with different levels of technological intensity (high-tech versus low-tech). The conceptual model presented is of an innovative nature, since it includes four groups of determinant factors present in the literature, namely technology, market, public policies, and cooperation relationships, and adds a fifth group of determinant factors still to be explored empirically concerning the adoption of lean management principles. In the empirical approach, five research hypotheses arising from the literature review are tested, using secondary data collected from the Community Innovation Survey (CIS)—CIS 2010 for a total sample of 334 companies, made up of 95 high-tech companies and 239 low-tech companies. The conceptual model is tested using a logistic regression method, which indicated a suitable accuracy and reliability for the purposes of empirical tests. The empirical evidence confirms that most of the groups of determinants previously identified in the literature have a significant influence on eco-innovation. In addition, the empirical evidence obtained here indicates a positive and significant effect of lean management principles on eco-innovation.
“…A great number of firms deemed internal environmental orientation as a kind of pro-environmental culture and climate [14,29,30]. According to RBV, organizational culture and climate can be deemed as important resources helping firms gain sustainable competitive advantages [8,23,24]. Perceiving organizational culture and climate as resources can shape firms' strategic vision and motivate employees to care about the environment, which might be conductive to the implementation of green innovation [14].…”
Section: Environmental Orientation and Green Innovationmentioning
confidence: 99%
“…Resource-based view (RBV) is also applied by previous studies to investigate the antecedents of green innovation [23,24]. RBV can be used to complement stakeholder theory, because firms may perceive stakeholders' satisfaction as an important asset [8,25].…”
Although the importance of environmental orientation has been recognized, how and under what conditions it influences green innovation is limited. To extend the research on green innovation, our research examines the impacts of two dimensions of environmental orientation on two types of green innovation, as well as the moderating role of political ties. Drawing upon stakeholder theory and resource-based view, we propose research hypotheses. We perform hierarchical regression analysis to validate the hypotheses that is based on survey data collected in 253 Chinese manufacturing companies. Our findings indicate that internal environmental orientation and external environmental orientation are positively linked with both green product innovation and green process innovation. The effect of internal environmental orientation on green process innovation is stronger than that of green product innovation. In addition, political ties strengthen the positive impacts of internal environmental orientation on green product innovation and green process innovation, while attenuating the positive impact of external environmental orientation on green process innovation. These findings contribute to theory and practice by enriching our understanding of how two dimensions of environmental orientation affect two types of green innovation.
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