“…They are negotiating their role as a professional worker and what a good mother should do (Duncan, Edwards, Reynolds, & Alldred, 2003). This resonates strongly with other studies that have pointed out the complex negotiations of these roles in the every lives of professional women in the context of the gentrifying city (McDowell, Ward, Fagan, Perrons, & Ray, 2006;Schwanen, 2007;Ward, Fagan, McDowell, Perrons, & Ray, 2010). The fierceness of the debate around cargo-bike mums attests to the resistance one provokes when deviating from the norm: In this case, dominant ideas about motherhood in the Dutch context in which mother are the primary care givers and only rarely occupy managerial and other high-paid positions (De Meester et al, 2011).…”