Class@Internet.Mkt

Strauss, Judy; Frost, Raymond D.

doi:10.1007/978-3-319-13141-2_41

Cited by 4 publications

(4 citation statements)

References 3 publications

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“…In this research, the main factors contributing to consumer trust belong to affect-based trust which consists of reputation of seller, customer feedback and recommendation from experts. The findings are in line with the social commerce buying behavior model (Strauss and Frost 2014) specifically the theory of affinity and authority. The affinity theory reveals that consumers are persuaded by those they like and trust such as family and friends.…”

Section: Discussionsupporting

confidence: 84%

Factors Influencing Young Consumer Trust in Online Purchase Decision of Luxury Perfume in Malaysia: A Preliminary Qualitative Study

Isamudin,

Islam

2023

IJEMA

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This qualitative study aims at investigating the factors influencing young consumer trust towards purchase decision of luxury perfume online. Data were collected through interviewing 5 consumers via real time online chatting method. Data were examined based on content analysis. A preliminary model was then developed as a basis to explain the relationship between the factors extracted, consumer trust and purchase decision. The findings of the study reveal crucial factors which influence consumer trust in purchasing luxury perfume online namely reputation of online sellers, peer customer reviews, recommendation from experts, proof of product authenticity and past experience. The study also incorporates in depth discussion regarding the criteria of reputable sellers. This study discloses meaningful consumer insights regarding motivation towards online shopping, the risks encountered and suggestions for making better purchase decisions. The findings provide invaluable insights for marketers especially those in the luxury perfume industry in Malaysia to devise effective marketing strategy for gaining consumer trust. This study contributes to implementing Sustainable Development Goals (SDG) item 12 emphasizing responsible consumption and production. Findings from this study provide guidelines for consumers in making purchase decisions and to avoid being scammed by online sellers; the findings benefit regulatory bodies in revising policies for protecting consumer rights in Malaysia.

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Section: Discussionsupporting

confidence: 84%

Factors Influencing Young Consumer Trust in Online Purchase Decision of Luxury Perfume in Malaysia: A Preliminary Qualitative Study

Isamudin,

Islam

2023

IJEMA

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“…The internet, including social media and travel forums, enables peer-to-peer communication, allowing individuals to make informed travel choices. Internet marketing's dynamic nature presents opportunities and challenges [58]. The rapid expansion of tourism on the internet, marked by swift online transactions, emphasizes the need for businesses to adapt strategies aligned with evolving customer preferences [59].…”

Section: The Significance Of It In Tourism Marketingmentioning

confidence: 99%

Alternative Forms of Tourism: A Comparative Study of Website Effectiveness in Promoting UNESCO Global Geoparks and International Dark Sky Parks

Xanthakis,

Simatou,

Antonopoulos

et al. 2024

Sustainability

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In the digital age, effective website promotion plays a pivotal role in attracting visitors to alternative forms of tourism. This study examines the websites of 177 UNESCO Global Geoparks and 190 International Dark Sky Parks, employing specific evaluation criteria essential for enhancing the promotion of alternative tourism forms such as geotourism and astronomical tourism. Our findings reveal that geopark websites adeptly promote geotourism through a diverse array of digital tools, with the potential for minor enhancements. In contrast, the majority of dark sky park websites exhibit limited visibility in the promotion of astronomical tourism. These identified criteria and results serve as crucial benchmarks for optimizing the websites of UNESCO Global Geoparks and International Dark Sky Parks, thus ensuring the comprehensive fulfillment of established promotional standards for alternative tourism destinations.

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“…Atmosfer Situs Strauss & Frost (2014) mendefiniskan atmosfer situs sebagai web atau halaman media sosial yang mudah digunakan (user-friendly), menyediakan konten yang sesuai, dan mempunyai desain visual yang menarik. Perusahaan dapat membedakan situs mereka melalui desain grafis, tipografi, dan integrasi media sosial.…”

Section: Landasan Teori Dan Pengembangan Hipotesisunclassified

Pengaruh Atmosfer Situsr dan Kemudahan Penggunaan Terhadap emotional Arousal Serta Dampaknya Terhadap Keputusan Pembelian Pada Situs E-Commerce

Shafly

Dewanti

2023

inobis

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Strategi perusahaan e-commerce memenangkan persaingan antara lain perusahaan perlu memperhatikan perancangan situs web yang menciptakan atmosfer pada situs serta sikap konsumen dalam memutuskan pembelian melalui situs e-commerce. Tujuan penelitian ini adalah menganalisis pengaruh virtual layout and design terhadap emotional arousal, pengaruh virtual atmosphere terhadap emotional arousal, pengaruh emotional arousal terhadap keputusan pembelian, pengaruh virtual layout and design terhadap keputusan pembelian, pengaruh virtual atmosphere terhadap keputusan pembelian, pengaruh kemudahan penggunaan terhadap keputusan pembelian, pengaruh virtual layout and design terhadap keputusan pembelian yang dimediasi oleh emotional arousal, pengaruh virtual atmosphere terhadap keputusan pembelian yang dimediasi oleh emotional arousal. Sampel penelitian ini masyarakat Yogyakarta yang pernah membeli produk fashion melalui situs web Tokopedia. Hasilnya terdapat pengaruh virtual layout and design terhadap emotional arousal, terdapat pengaruh virtual atmosphere terhadap emotional arousal, terdapat pengaruh emotional arousal terhadap keputusan pembelian, tidak terdapat pengaruh langsung virtual layout and design terhadap keputusan pembelian, tidak terdapat pengaruh langsung virtual atmosphere terhadap keputusan pembelian, terdapat pengaruh kemudahan penggunaan terhadap keputusan pembelian, terdapat pengaruh tidak langsung virtual layout and design terhadap keputusan pembelian yang dimediasi oleh emotional arousal, terdapat pengaruh tidak langsung virtual atmosphere terhadap keputusan pembelian yang dimediasi oleh emotional arousal. Emotional arousal memediasi pengaruh atmosfer situs terhadap keputusan pembelian.

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Class@Internet.Mkt

Cited by 4 publications

References 3 publications

Factors Influencing Young Consumer Trust in Online Purchase Decision of Luxury Perfume in Malaysia: A Preliminary Qualitative Study

Factors Influencing Young Consumer Trust in Online Purchase Decision of Luxury Perfume in Malaysia: A Preliminary Qualitative Study

Alternative Forms of Tourism: A Comparative Study of Website Effectiveness in Promoting UNESCO Global Geoparks and International Dark Sky Parks

Pengaruh Atmosfer Situsr dan Kemudahan Penggunaan Terhadap emotional Arousal Serta Dampaknya Terhadap Keputusan Pembelian Pada Situs E-Commerce

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