“…The order is reversed in industries in which complex project-based services are subject to tender: firms compete at the beginning to secure the deal and cooperate afterwards in delivering the service (Herzog, 2010). The need for explaining the dynamics of coopetition is widely recognized (see Bengtsson & Johansson, 2011;Bengtsson & Kock, 2014;Bouncken & Kraus, 2013;Bengtsson et al, 2010;Chen, 2008;Dahl, 2014;Ketchen, Snow, & Hoover, 2004;Tidström & Hagberg-Andersson, 2012). In the literature the types of coopetition are described according to the observed levels of competition and cooperation (see Luo, 2007;Park, Srivastava, & Gnyawali, 2014;Rusko, 2011).…”