African American Studies Center 2013
DOI: 10.1093/acref/9780195301731.013.34307
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Clark, Septima P.

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“…The boutiques were the first retail stores which reacted quickly to the changing tastes of youth and as a result, they revolutionized the fashion industry. 728 The boutique's idea is similar to what was suggested in the media during the 1930s about the ease of making the shift dress, but the women of the 1960s turned it into a viable business. As a result of the new business model, boutiques democratized the fashion industry from their handcrafted dresses selling at affordable prices.…”
Section: Boutiques: a Shift In Retailmentioning
confidence: 84%
“…The boutiques were the first retail stores which reacted quickly to the changing tastes of youth and as a result, they revolutionized the fashion industry. 728 The boutique's idea is similar to what was suggested in the media during the 1930s about the ease of making the shift dress, but the women of the 1960s turned it into a viable business. As a result of the new business model, boutiques democratized the fashion industry from their handcrafted dresses selling at affordable prices.…”
Section: Boutiques: a Shift In Retailmentioning
confidence: 84%