“…Alternatively, if social sciences are like the natural sciences, we should be able to find exemplarsbut there are none. Instead, there is 'constant arguing, bickering, and debate, but very little agreement' (Eckberge and Hill 1979: 935), which is further demonstrated in their extensive exchanges with Ritzer (Hill and Eckberg 1981;Ritzer,1981). Despite such objections, prominent scholars have applied the NMP in tourism studies, and Erik and Scott Cohen, in particular, make important claims for its relevance in addressing tourist phenomena (2012a, 2015a, 2015b).…”