Abstract:Social networks have enabled user-specific advertisements and recommendations on their platforms, which puts a significant focus on Influence Maximisation (IM) for target advertising and related tasks. The aim is to identify nodes in the network which can maximize the spread of information through a diffusion cascade. We propose a community structures-based approach that employs K-Shell algorithm with community structures to generate a score for the connections between seed nodes and communities. Further, our … Show more
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