The article deals with the peculiarities of the subcultural identity representation as a key condition for the reproduction of a regional community, which is understood as an educational system, in the processes of functioning and development to connect necessary elementsindividuals and social groups which play a crucial role. According the research work there is a special approach to defining the region as a sociocultural phenomenon, which causes special attention to the problem of renewal of institutional and interpersonal ties, as well as their essence and role in the development of various communities. It is concluded, there is a kind of aggregate social capital of the regional community which functions as a sum of stable interpersonal and intergroup relations based on mutual trust, which under certain conditions can acquire a systemic character, ensuring the integration and consolidation of citizens on a territorial basis. In the research work the authors identify the main markers that make it possible to put a more or less adequately diagnose to the level of aggregation of the regional community social capital, which are considered to be social trust, social responsibility and mutual assistance. The necessity of using specific technologies of social engineering in the formation of regional subcultural identity is based on an organic regional community concept, particularly on the principle of regional consolidation, considered as the process of achieving mutual understanding between the subjects of social action in relation to the identification of problems requiring solutions, and ways to find the necessary solutions.