Civil economy of digital citizens

Abstract

In addition to profit, a civil economy places a premium on well-being, virtue, and the common good (Bruni & Zamagni, 2016). As the rapid rise of digitalisation has increased the number of digital citizens (Muangtum, 2022) and connected the virtual and real worlds, digital citizens may contribute to the economic prosperity of a nation, particularly a civil economy of digital citizens. This study aims to determine if digital citizenship and demographic characteristics impact the civil economy of digital citizens as assessed by civil engagement and household income. The research investigated Thai people using multivariate analysis of covariance (MANCOVA). The findings reveal that age, occupation, and social media networks (Twitter and YouTube) have an impact on the civil economy of digital citizens. The recommendations based on the findings are as follows: 1) each community should encourage people from various age groups and professions to establish small and medium-sized enterprises (SMEs) that support social and economic activities in the community and 2) relevant sectors should enhance access to the Internet, particularly social media platforms so that people in a community can be connected, increasing community unity; hence, online channels can be used to benefit social and economic activities.