City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

Lentz, Patrick; Holzmüller, Hartmut H.; Schirrmann, Eric

doi:10.1016/s1474-7979(06)17009-x

Cited by 15 publications

(9 citation statements)

References 34 publications

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“…The indication of the origin increases perceived quality (Veale, ), since the origin has become an information substitute reassuring consumers about food safety, thus reducing risk perception in food consumption (Kim, ; Mørkbak et al ., ). These results have been confirmed in various studies of several products, such as wine (Orth et al ., ), beer (Lentz et al ., ) and cheese (Bernabéu et al ., ).…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

Marcoz

Melewar

Dennis

2014

Journal of Tourism Research

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Purpose: Food and tourism have a very close relation and food can be considered an essential tourism resource. This research is focused on the analysis of consumers' and tourists' food buying behaviours. The aim of this paper is to understand the value that can be generated by linking a typical food product to the region of origin/producer/certification. In particular, we tested the hypothesis that these elements (region of origin, producer and certification) have a different weight for consumers living in different places. Moreover, the research aims at segmenting typical food product consumers, to enable producers and tourism operators to achieve communication goals effectively. Methodology: The paper is based on an empirical survey of locals and visitors that considers the case of Fontina cheese, a typical Italian cheese. Findings: The research reveals that the origin of the product is, generally, more valued than protected designation of origin (PDO) certification. The perceived value of these attributes is then found to vary according to the distance between the region of origin of the product and consumers' residence. In particular, the importance of PDO certification for consumers increases with increasing distance from the region of origin of Fontina cheese. PDO is thus valued more by tourists than by locals. Originality/value: The analysis supports and builds on previous studies on the importance of PDO certification (Bruwer and Johnson 2010;Dimara and Skuras 2005). Importantly, this work contributes by eliciting consumers' preferences for PDO according to territorial differences.

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Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

Marcoz

Melewar

Dennis

2014

Journal of Tourism Research

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“…Location-specific human capital. This was measured with three items assessing the extent to which the respondents demonstrated a good understanding of the local wine industry and its products (Briley and Aaker, 2006;Gimeno et al, 1997;Lentz et al, 2007;Van Ittersum, 2002;Voronov et al, 2013). Specifically, we assessed whether the respondents knew the difference between 'VQA' and 'Cellared in Canada' wines (while the former consists solely of locally grown grapes, the latter blends local grapes with foreign ones), their familiarity with VQA appellations (which specify the specific locale where a wine's grapes are grown) and whether they had a good understanding of the local wine industry and its offerings.…”

Section: Measures Of Constructsmentioning

confidence: 99%

Explaining SME engagement in local sourcing: The roles of location-specific resources and patriotism

Clercq

Thongpapanl

Voronov

2014

International Small Business Journal

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This article draws upon the attention-based view when investigating how local sourcing is influenced by the personal resources and values of key decision makers within small firms. We argue that such firms are more likely to engage in local sourcing when key decision makers have access to location-specific human and social capital and strongly identify with their country. Using data from 204 Ontario-based restaurants regarding their decision to source local wines, we find evidence for the enabling role of location-specific resources and patriotism. In addition, we find that patriotism invigorates the effect of location-specific social capital such that local sourcing is stronger when key decision makers exhibit higher levels of patriotism.

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“…In other words the national origin of a product implies a strong preference of customers. Sometimes even the city-of-origin is playing an important role (Lentz et al, 2007). However taking into consideration the results from our case studies, national or local origin is clearly not associated with subsidiary ownership and only loosely associated with the spatial dimension of where the branded product is produced.…”

Section: Discussionmentioning

confidence: 70%

Subsidiary brands as a resource and the redistribution of decision-making authority following acquisitions

Dieng

Dörrenbächer²,

Gammelgaard

2009

Advances in Mergers &Amp; Acquisitions

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This paper analyses the moves global brewery companies undertake towards the distribution of decision making authority in their multinational organization and the likelihood of newly acquired subsidiaries to influence these moves. In this consumer goods industry, brands are suggested to be the primary subsidiary specific resource to influence these distribution processes. Empirically this paper explores three European acquisitions of the Dutch brewery corporation Heineken in Switzerland, Slovakia, and France. We explore whether differing brand value (regional/international, standard/premium) has had an impact on the subsidiaries" ability to maintain a certain degree of decision making authority after the take-over. The results of our case studies show, however, that the ownership of valuable brands may not be considered as a critical resource for subsidiaries here. Key wordsSubsidiary resources, Decision making authority, Decentralization, Headquarters-subsidiary relationships, Brewery industry, Brands, Heineken. 3 Subsidiary Brands as a Resource and the Redistribution of Decision Making Authority following Acquisitions AbstractThis paper analyses the moves global brewery companies undertake towards the distribution of decision making authority in their multinational organization and the likelihood of newly acquired subsidiaries to influence these moves. In this consumer goods industry, brands are suggested to be the primary subsidiary specific resource to influence these distribution processes. Empirically this paper explores three European acquisitions of the Dutch brewery corporation Heineken in Switzerland, Slovakia, and France. We explore whether differing brand value (regional/international, standard/premium) has had an impact on the subsidiaries" ability to maintain a certain degree of decision making authority after the take-over. The results of our case studies show, however, that the ownership of valuable brands may not be considered as a critical resource for subsidiaries here.

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City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

Cited by 15 publications

References 34 publications

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

Explaining SME engagement in local sourcing: The roles of location-specific resources and patriotism

Subsidiary brands as a resource and the redistribution of decision-making authority following acquisitions

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