City brand in the perception of inhabitants of European capitals: Linear ordering using the TOPSIS method
Ewa Glińska,
Sławomira Hajduk
Abstract:The objective of the article is to develop a methodology of city ranking based on the criterion of a city's brand image among its inhabitants.
Research Design & Methods:The article discusses the utilization of the multi-criteria decision-making method (MCDM) to create a ranking of European capitals. It explores the significance of the decision-making approach in establishing a linear order among 28 capital cities within the European Union. The study employs the Technique for Order of Preference by Similarity t… Show more
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