“…Studies distinguish two types of participation in the construction of mediatized public opinion: a) active participation -activist, engaged, propagandist one (Hubbard, 2001;Amiraux, 2018) and b) passive participation consisting of affective non-activist positioning -more or less cyclical -of the possible circumstantial choice in relation to convictions, values, judgments, prejudices and personal beliefs (Gefen, Ragowsky & Ridings, 2008;Ergler, 2011). The present research falls within the scope of the second type of participation.…”