By the early 1970s, women office workers in the United States began to seriously address their working conditions. Their efforts expressed renewed expectations that women workers were entitled to certain basic rights, such as respect on the job and equal pay. Finding that women's lack of collective bargaining power limited their ability to improve conditions, working women organizations sought to further address their problems through union organizing campaigns. Affiliating with the Service Employees International Union, 9to5-a working women's organization-formed Local 925 and District 925. Within District 925, organizers, using labor feminism, effectively combined the goals of the working women's movement and the labor movement, as seen in the campaigns at the University of Cincinnati. District 925's campaigns combined tactics from the women's movement, such as consciousness-raising and one-on-one organizing, and traditional union tactics. District 925 created a novel relationship-based unionism that led to tangible gains for clerical workers.