Circular Business Strategies and Quality of Life

Abstract

Circular Economy (CE) and Quality of Life (QoL) are trending topics that have been researched extensively at both the local, regional and global levels. CE is often described as one of the key drivers of sustainability, and sustainability is one of the key drivers of improving QoL. However, studies that investigate the relationships between CE and QoL are rare, and a clear research gap exists. Therefore, this paper aims to initiate this discussion and bring forward illustrative examples on areas where CE could potentially have an impact on QoL, both on an individual and a societal level. By asking the question of how circular business strategies may impact QoL and how they relate, we investigate how CE can influence various aspects of QoL. We utilize the framework consisting of six CE strategies known under the acronym ReSOLVE to discuss how these CE strategies can be leveraged to impact QoL. Our discussion indicates a potential for both environmental and social gains through the implementation of circular product and service solutions. We also suggest that unintended consequences may occur, especially at the societal level. Hence, we propose that, while the discussion on CE has been focused on the environmental aspects of sustainability, the broader implications for QoL and other aspects of sustainability should also be included within the domain of CE implications. Hence, we propose that further research is necessary to develop a framework explaining the relationship between CE and QoL, encompassing both the positive and negative aspects.

Aplicaciones del green marketing dentro de la estrategia digital de comercialización de L'Oréal Garnier en Argentina

“…En los últimos años, se ha visto un aumento en la tendencia del consumidor a comprar productos más sostenibles. Nielsen (2019) asegura en su informe que el 73% de los consumidores a nivel mundial estaría dispuesto a cambiar sus hábitos de consumo para reducir su impacto en el medio ambiente.…”