Cinema and Popular Song

Altman, Rick

doi:10.1215/9780822380986-001

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Cited by 6 publications

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The Exception and the Norm

O’Brien¹

2013

A Companion to Jean Renoir

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The Exception and the Norm

O’Brien¹

2013

A Companion to Jean Renoir

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Selling with Singalongs

Cook

2024

The Oxford Handbook of Community Singing

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This chapter examines the use of community singing as advertising in cinema, radio, and television, especially the tradition of singalongs characterized by the use of on-screen lyrics and the “bouncing ball” animated indicator. While some traditions of community singing examined in this handbook were motivated by musical or civic betterment, here it was in the service of consumption and profit. Illustrated song slides and early singalong films at the start of the 20th century commonly served to promote sales of sheet music or recordings. Cinema clubs and sponsored radio shows in the intra-war period used community singing to build brand identities and bind consumers to them. Television commercials have utilized singalongs to bridge temporal and spatial distance between viewers. While all examples aim to induct audiences into a community of mass consumption, several changing vectors and historical variations are characterized: the balance between direct selling and brand formation; the changes from in-person communal singing to mediated imagined communities; a development from local or regional brands to a global marketplace, as well as subsequent nostalgic resistance or reversion. This chapter investigates English-language examples of the use of singalongs as advertising from the early 20th century up to the present to understand the ways in which they aimed to sell products, direct audiences to adopt specific viewpoints and behaviors, and form brand identities and customer loyalty.

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Phil Spector and the New Movie Soundtrack

May¹

2013

Media International Australia

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This article looks at the changes that occurred in pop music during the 1960s, which established the foundation for the reconfiguration of its relationship with film. The focus is on the work of producer Phil Spector and the radical changes that he brought to the medium of pop music in the early part of that decade. While the article stops short of suggesting that Spector was directly responsible for the transformation in cinema soundtracks heard in New Hollywood films from 1968 onwards, it does contend that his influence rendered pop music more accessible for movie soundtracks. Spector's innovative studio manipulations, which were designed to remove the sonic dominance of the vocal, were at the centre of these transformations.

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Cinema and Popular Song

Cited by 6 publications

References 54 publications

The Exception and the Norm

The Exception and the Norm

Selling with Singalongs

Phil Spector and the New Movie Soundtrack

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