Chemically induced dynamic nuclear polarization (CI DN P) was used to study the valence isomerization of norbornadiene (N BD) to quadricyclane (QC) sensitized by dibenzoylmethanatoboron difluoride (DBMBF,). While DBMBF, readily sensitized QC to NBD via an electron transfer mechanism, it did not promote the reverse isomerization. In contrast, in the presence of an aromatic co-sensitizer, such as toluene, ethylbenzene, biphenyl or durene, DBMBF, sensitized NBD isomerization to QC. The novel result is rationalized by invoking a photoinduced electron transfer mechanism, involving triplexes as the key intermediate which facilitates triplet recombination of the ion radical pair.The photosensitized valence isomerization of norbornadiene (NBD) to quadricyclane (QC) has been the subject of intense experimental and theoretical investigation in view of its significance in solar energy storage and mechanistic interests. Recently one of us has reported that dibenzoylmethanatoboron difluoride (DBMBF,) sensitized, from its singlet excited state, the photoisomerization of QC to NBD with high efficiency, but did not sensitize the reverse conversion, NBD to QC." It was proposed that the conversion of QC to NBD was initiated by photoinduced electron transfer between DBMBF, and QC, and that the failure of the reverse conversion was due to the unfavourable energetics of the NBD'+ to QC.' tran~formation.~We have probed the intermediate involved in the cation radical reaction of the DBMBF, sensitized NBD-QC valence isomerization by chemically induced dynamic nuclear polarization (CIDNP). In the process, we have found that certain aromatic compounds could also act as co-catalysts, driving DBMBF, sensitizing of NBD isomerization to QC (Scheme l), causing CIDNP effects and NMR line-broadening of DBMBF, c c ' \ /' o. . B.