Choosing a Travel Agency Franchise by Mean of a Global Composite Indicator: An Application in Spain

Abstract

This paper highlights the complexity of the franchise partner selection process from a franchisee's perspective. The purpose of this article is, firstly, to propose the definition of a system of indicators which include all the relevant information which the potential franchisee should take into consideration when choosing a chain secondly, to obtain a global composite indicator for the construction of a ranking of franchisors. In order to illustrate the procedure, a sample of travel agency franchisors in Spain and a suitable database to quantify the indicators are considered. The paper concludes constructing a complete order of the franchisors in the travel agency industry. In addition, the results show the most important characteristics of franchisors that potential franchisees must take into account. The value of the paper is significant as it provides a practical frame – work for potential franchisees in the selection of franchisors.

Millennium Development Goals 4 and 5: Progress in the Least Developed Countries of Asia

“…The indicator (I) of distance P 2 incorporates ''n'' social variables (X 1 , X 2 ,…,X n ), which provide information that gives an overall view of the situation of the individuals in a group relative concept to be studied. The DP 2 , which contributes to quantifying some aspect of the concept to be synthesized, has thus been used in a large number of studies (Castro-Bonaño 2002;Escobar 2008;Somarriba and Pena 2009;Montero and Larraz 2010;Blancas-Peral et al 2011;Rodríguez 2012;Rodríguez et al 2012;Lozano et al 2011;Blancas-Peral et al 2012;Zarzosa and Somarriba 2013;Rodríguez 2014;Rodríguez et al 2014a, b;Zarzosa et al 2015).…”

Agrupación de franquiciadores basados en sus preferencias sobre los franquiciados.

“…Es decir, la literatura analizada previamente ha tratado escasamente el tema de si los franquiciadores pueden ser agrupados en clusters o segmentos, en función de sus preferencias sobre el perfil deseado en los franquiciados. La segmentación de franquiciadores se ha llevado a cabo tradicionalmente utilizando una serie de variables cuantitativas que hacen referencia a los establecimientos que dispone el franquiciador, al número de franquiciados, a costes económicos, a la duración del contrato y a los años franquiciando (Blancas-Peral et al, 2012;Carney y Gedajlovic, 1991;Castrogiovanni et al, 1995;Ketchen et al, 2006;López Fernández et al, 2013;López y Ventura, 2001;Rondán-Cataluña et al, 2007). Sin embargo, ninguna variable hace referencia a las preferencias sobre el perfil del franquiciado.…”