“…The implications of this electrification have been a common topic of research in different disciplines over the last years, focusing especially on the question of market development of electric vehicles. A broad spectrum of scientific models exists on this topic (Collantes, 2007;Struben and Sterman, 2008;Walther et al, 2010;van Bree et al, 2010;Friedrich, 2010;Eggers and Eggers, 2011;Zhang et al, 2011;Orbach and Fruchter, 2011;Fenwick and Daim, 2011;Kwon, 2012;Shafiei et al, 2012;Warth et al, 2013;Kieckhäfer et al, 2014). An area of research that has yet been largely neglected is that of future manufacturing strategies for the changing automotive value chain.…”